Emphasizing the quality and consistency of U.S. red meat is the key to expanding the international customer base, according to the impressive lineup of opening day speakers on Wednesday at the U.S. Meat Export Federation (USMEF) Spring Conference in Kansas City. USMEF members from throughout the nation also learned about additional resources available to promote U.S. pork, beef and lamb in emerging markets through USDA’s new Regional Agricultural Promotion Program (RAPP).
USMEF Conference Focus on Differentiation, Long-Term Investment
