The Nebraska Beef Council leadership and staff have been busy at this year’s Cattle Industry Convention in New Orleans.
Ann Marie Bosshamer, executive director of the Nebraska Beef Council, said the beef checkoff has been engaged in meetings to determine the next fiscal year.
“There are committees such as Consumer Trust, Domestic Marketing, International Marketing, Nutrition, Health and Safety,” Bosshamer said. “All of those committees are meeting and listening to potential contractors that are going to bring forth proposals for checkoff funding.”
The committees are comprised of beef producers from across the country.
The beef checkoff also heard a report on market research while in New Orleans. According to the released “Today’s Beef Consumer” report, demand for beef continues to remain strong. In fact, more than two-thirds of consumers reportedly eat beef on a weekly basis, or more.
Inflation is certainly top of mind and more than three-quarters of consumers, 78%, reported noticing an increase in the price of food whether at retail or foodservice.
Because of inflation, Bosshamer said consumers are looking for deals and coupons, and they are looking to use leftovers more frequently.
“That’s one of the things that is going to fuel the recipes that we do, some of the different promotions that we do. Just to help provide that need for what the consumer wants.”