Grain IQ podcast explores how personalities affect grain marketing tendencies

Grain IQ podcast explores how personalities affect grain marketing tendencies
April 20th, 2022 | Rural Radio Network Staff

Every grain producer has a different personality, different preferences, and different tendencies which impacts the ways in which he or she thinks about grain marketing.

On this episode of Grain IQ, host Chad Moyer visits with Ed Usset, grain marketing economist for the Center for Farm Financial Management at the University of Minnesota, to explore two main types of grain marketers: pre-harvest marketers and post-harvest marketers.

The information comes from Usset’s book, Grain Marketing Is Simple: It’s Just Not Easy.

Grain IQ is a production of the Nebraska Rural Radio Association, in cooperation and with support from the Nebraska Soybean Board.

Listen to Grain IQ on SpotifyApple Podcasts, YouTube or ruralradionetwork.com.

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