At Baker’s Candies, family isn’t just a value—it’s the foundation of their success.
In this episode of Building Nebraska, CEO Todd Baker shares how he and his brother have carved out unique roles within the business while keeping their family at the heart of every decision.
“The great thing for us as a family is that we’re not motivated by money. When money becomes the principal value of a business, that is the moment when you risk losing everything,” he said. “For us, family always comes before profit, productivity, and everything else.”
Discover how these principles guide Baker’s Candies to produce 50 million chocolates yearly while remaining a symbol of Nebraska’s strong family values and work ethic.
About Building Nebraska: We are a podcast for dreamers AND do-ers. We’ll ignite your passion for entrepreneurship and showcase those who turn ideas into reality. Powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.
