Rural Radio Forum dives into NIL dynamics and the 1890 Initiative

Rural Radio Forum dives into NIL dynamics and the 1890 Initiative
May 7th, 2024 | Staff

The Nebraska Rural Radio Association (NRRA) examined the dynamics of Name, Image, and Likeness (NIL) in its recent Rural Radio Forum.

The discussion, which featured the 1890 Initiative, aimed to explore the opportunities arising from recent shifts in collegiate athletics.

The latest Rural Radio Forum included comments from:

  • NU Head Volleyball Coach John Cook
  • NU Football General Manager Sean Padden
  • NU Assistant Athletic Director – NIL Strategy and Governance Jonathan Bateman
  • 1890 Initiative President Matt Davison

As the landscape of college sports evolved, the concept of NIL took center stage, allowing student-athletes the ability to earn income through marketing and promotional endeavors.

The NRRA’s forum aimed to explore what this paradigm shift meant for Nebraska’s athletic community and its broader impact.

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