The Nebraska Soybean Board is pleased to announce the hiring of Catherine Jones as market development coordinator.
In her position, Jones will handle the development of domestic and international marketing programs that the Nebraska Soybean Board invests the checkoff into each year. This role is integral in building and sustaining soybean demand while looking for new opportunities for the many uses that soybeans bring to consumers, customers and industrial industries.
“We are excited to have added such a valuable asset to our team. Catherine’s passion and knowledge for agriculture will help to continue to grow our marketing department,” said Scott Ritzman, executive director of the Nebraska Soybean Board. “On behalf of our staff, we welcome Catherine to be a part of the soybean checkoff team. Her past experiences should serve her well in the market development position.”
Catherine grew up on a small acreage in Bellevue, Nebraska and graduated from the University of Nebraska-Lincoln in May of 2019 with a degree in Agricultural and Environmental Science Communication. She then went on to earn her Master of Agricultural and Environmental Education from the University of Georgia. Catherine’s educational and experiential background prepared her to be well-rounded in research writing and strategic communication.
“Critically thinking about the presence of the agricultural industry in consumers and farmers lives, along with the many stakeholders invested has always been important to me and I am honored to be part of a team working to enhance consumer education, investigate innovative research and create demand for soybean products,” said Jones. “Through my experiences I have found a passion for research and communication, and I am looking forward to bringing those strengths to my position with the Nebraska Soybean Board.”
Jones started her role on May 17.
