Four Nebraskans take part in inaugural NCBA advocacy program

Four Nebraskans take part in inaugural NCBA advocacy program
Image courtesy of NCBA
February 3rd, 2023 | Bryce Doeschot

Four Nebraska are part of the Trailblazers program, developed by the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff.

The program, according to NCBA, takes advocacy to an unprecedented level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.

In total, ten Trailblazers from six states were selected for the program’s first cohort of beef community spokespeople.

The four Nebraskans are:

Brianna Buseman, Nebraska
Natalie Jones, Nebraska
Shaye Koester, Nebraska
Jaclyn Wilson, Nebraska

We are excited to start this new program with such a strong group of experienced individuals,” said Chandler Mulvaney, director of grassroots advocacy & spokesperson development at NCBA. “Through extensive training, professional development, and equipping our Trailblazers with the tools needed, we are actively building a network of grassroots advocates across the country that will work together to find solutions to social and practical issues impacting the beef industry.”

Trailblazers met twice a month, both online and in-person to foster constant growth and refinement of skillsets when speaking about beef.


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