Tag Archives: NCBA

From school nutrition programs and the food we serve our nation’s service members, to the advice dieticians and physicians provide, as the cornerstone for all federal nutrition policy and guidance, the Dietary Guidelines for Americans (DGAs) impacts a large majority of consumers’ eating habits and food purchasing decisions whether they realize it or not.

The U.S. Department of Agriculture and Department of Health and Human Services are currently in the last stages of developing the 2020-2025 DGAs. On August 11, 2020, I will be delivering oral comments on behalf of the National Cattlemen’s Beef Association (NCBA), to share my perspective on the Dietary Guidelines Advisory Committee’s (DGAC) Scientific Report. As a sixth generation rancher, I’m proud of our industry’s commitment to producing a safe, affordable and nutritious protein and am excited to participate in this process because I firmly believe beef producers must lead the charge in helping consumers understand how beef can support healthier diets.

Beef provides essential nutrients identified by the DGAC as critical for health across all life’s ages and stages. Eating high-quality, complete protein foods like beef is an integral way to support metabolic health, whether you are looking to maintain your current healthy lifestyle or make improvements to your overall health. Research shows that beef can support weight loss and maintenance by boosting metabolism, controlling/curbing appetite and helping the body retain muscle while losing fat. I can speak to this firsthand because beef is my favorite health food.

After 25 years of struggling with my weight, two years ago I began my own journey to better health. Through small life changes, regular exercise, and a healthy diet, I’ve lost more than 125 pounds and built a successful business that empowers others to do the same. Beef delivers big nutrition in a small, calorie-conscious package, and it played a vital role in my own success.

The DGAs encourage consumers to take control of their diets and health. They also provide an important opportunity to educate them about the wide variety of food items that have been overlooked in the past. Today, thanks to the work of the entire beef supply chain, more than 60 percent beef cuts sold at retail are classified as lean. By naming specific cuts like sirloin steak, top round roast and 95% lean ground beef, and encouraging people to look for “loin” and “round” in the name of lean cuts, government guidelines have the ability to help consumers make good choices about their diet and clear up years of confusion in the marketplace.

Americans deserve clear, science-driven research and information that leads them to a healthier lifestyle. The science supports beef’s role in a healthy, balanced diet, and so should the 2020-2025 DGAs.  Consumers love eating beef, and it can support their journey toward a healthier diet. I believe the newest iteration of Dietary Guidelines should clearly recognize the benefits of beef and help spell out that fact that lean beef can and should be included as a healthy part of American diets.

These steps are still within reach for the beef industry, but time is running out and we need cattlemen and cattlewomen to engage in the conversation. The written public comment period on the DGAC’s Scientific Report ends on August 13, 2020 and NCBA is calling on beef producers to submit their comments for consideration. Offering your feedback is easy, simply click here to ensure your voice is heard and the benefits of beef are reinforced in the 2020-2025 Dietary Guidelines for Americans.

To learn more about Kiah’s health journey visit: www.coachkiah.com

Brad Kooima talks about the six plus hour NCBA Live Cattle Marketing Committee meeting during the NCBA summer business meeting.  He talks on the compromise and how ti will effect the cattle producer.  At times the vote was so close they didn’t know which way it would go to represent the cattle industry.


LINCOLN, NE  –  A small delegation of Nebraska Cattlemen made a big influence on national policy decisions in Denver this week during the National Cattlemen’s Beef Association’s (NCBA) Summer Business Meeting. The week began with policy developed and submitted by Nebraska Cattlemen’s members in the Animal Health and Wellbeing Committee. This policy directs NCBA to work with stakeholders to develop and disseminate materials needed to assist cattlemen to prepare for foreign animal disease challenges in the United States. Nebraska Cattlemen also backed policy to support US CattleTrace programs. US CattleTrace is an industry-driven entity which is a 501c3 that is developing disease traceability.  NC policy has long supported traceability for disease control purposes and insisted that the data should be held by a non-government entity that is producer-driven.


NC members were among those leading conversations during more than six hours of debate to identify a policy that would address industry-wide concerns regarding diminishing levels of price discovery in negotiated fed cattle markets.  Nebraska Cattlemen was among more than 20 NCBA state affiliates that developed and presented policy to address the need to increase negotiated trade volumes to regionally specific robust price discovery levels. After intense debate, a compromise was developed to have NCBA pursue legislative or regulatory solutions to price discovery issues if current voluntary efforts to improve negotiated fed cattle trade volumes are not successful in achieving regionally robust price discovery levels. Triggers to identify when legislative or regulatory efforts are needed, and will be developed by the NCBA Live Cattle Marketing working group by October 1st, 2020. The policy passed by the Live Cattle Marketing Committee and approved by a vote of the NCBA Board of Directors can be viewed here.

“This compromise creates a process to allow the industry to try to achieve robust price discovery levels on a voluntary basis, but provides a framework to seek legislative or regulatory solutions to achieve this goal if voluntary efforts fail.” Ken Herz – President, Nebraska Cattlemen


NC policy on accessible broadband for rural areas was adopted in NCBA’s Ag and Food Policy Committee.  The divide between rural and urban access to broadband was highlighted by the COVID 19 crisis with more distance learning, tele-med services and no-contact government interaction.  It is important that investment be made in the rural broadband infrastructure.


Originally submitted by NC, stepped-up basis interim tax policy brought forth and adopted earlier this year at the NCBA convention was adopted as official policy by members in the Tax and Credit Committee. NCBA supports stepped-up basis for assets in any future tax relief legislation.


NC past president Mike Drinnin was elected to serve on the NCBA nominating committee. The NCBA nominating committee is responsible for interviewing and selecting leadership candidates to be considered by the NCBA Board of Directors.

DENVER  – A capacity crowd of cattle producers worked for more than six hours today to identify a policy that would help resolve concerns about live cattle marketing issues and lead the industry to more robust price discovery. The National Cattlemen’s Beef Association’s Live Cattle Marketing Committee considered several proposals, each aimed at encouraging greater volumes of cash cattle trade. After intense debate, the committee and the NCBA Board of Directors unanimously passed a policy that supports voluntary efforts to improve cash fed cattle trade during the next 90 days with the potential for mandates in the future if robust regional cash trade numbers are not reached by the industry.

“The policy decisions we made this week truly show the grassroots policy process at work. We had tremendous turnout for this year’s summer meeting, clearly demonstrating that cattle producers needed the opportunity to meet in person to hammer out solutions to these important issues,” said NCBA President Marty Smith. “Despite the issues going on in the world today, we had more than 600 people turn out, the vast majority in person, to find solutions for issues facing our industry.”

Smith noted that the work of the Live Cattle Marketing committee caps months of working group efforts to find industry- and market-driven solutions to increase price discovery without government mandates.

“The policy we passed today is the result of every state cattlemen’s association coming together to work through their differences and finding solutions that meet the needs of their members, all of whom agree that our industry needs more robust price discovery. This policy provides all players in the industry the opportunity to achieve that goal without seeking government mandates,” said Smith. “Everyone who took the time to participate in this process over the past several months and throughout this week’s meetings is to be commended.”

The policy passed by the Live Cattle Marketing Committee and approved by a vote of the NCBA Board of Directors can be viewed here.  NCBA CEO Colin Woodall talked about the grass roots work done by the association.

Ken Herz is President of the Nebraska Cattlemen, he was on the committee that voted on the policy during the Live Cattle Marketing Committee.  He stressed this puts in place an October 1 deadline to get work done.

The Cattle Industry Summer Business Meeting also included a full slate of both policy and checkoff committee meetings. This week’s checkoff meetings help set the plan of work for fiscal year that starts Oct. 1, as well as providing an opportunity for cattlemen and cattlewomen to review current contractor campaigns, including a very successful launch of the popular United We Steak campaign.

“The past several months have been challenging for everyone, but they’ve been particularly difficult for America’s cattle farmers and ranchers,” said Smith. “This week’s meetings provided a crucial opportunity for us to come together—safely and with plenty of social distancing—to resolve the issues of the past several months. However, it has also provided an opportunity for a reset and chance to refocus on the priorities that haven’t gone away as we battled through this crisis. We’re thankful we had the opportunity to do just that during this week’s meetings.”

This week NCBA thanked the members of the 2020 Dietary Guidelines Advisory Committee (DGAC) for recognizing beef’s role in a healthy lifestyle, including the essential role of beef’s nutrients at every life stage. The DGAC released recommendations to the U.S. Department of Agriculture (USDA) and the U.S. Department of Health and Human Services (HHS) for the 2020 Dietary Guidelines for Americans (DGAs), the cornerstone of all federal nutrition policy
The beef community has made it a priority to protect the scientific credibility of Dietary Guidelines and promote accurate information about the nutritional advantages of beef as part of a balanced diet. NCBA, in its roles as both a contractor to the Beef Checkoff and as a member-driven policy association, submitted 21 sets of written comments, provided oral comments, and attended public meetings to ensure beef’s role in a healthy diet is recognized.

“Cattle and beef producers appreciate the evidence-based recommendations of the DGAC. We believe beef is a wholesome, nutritious food that plays an important role in a healthy diet and we are supportive of many of the committee’s findings,” said NCBA CEO Colin Woodall. “NCBA and its members have made this work a priority for more than two years, and we’re pleased that the report reinforces the strong science which supports beef’s nutritional value in a healthy diet.”

Woodall noted that the recommendations shared in the report mirror many of the recommendations related to red meat which were included in the 2015-2020 DGAs. In fact, the amount of meat recommended for healthy diets in the current report is the same as the 2015 DGAs. He also pointed to current DGAC report findings that suggest many Americans would benefit from getting more nutrients like protein, iron and choline, which are readily available in beef.

“This report also demonstrates that women of child-bearing age, adolescent boys and girls and older Americans are especially vulnerable to not getting enough of the nutrients found in beef, which further demonstrates beef’s valuable role in the diet,” said Woodall.

While the DGAC report is influential in the development of the 2020 Dietary Guidelines for Americans, Secretaries Perdue and Azar are now tasked with reviewing the DGAC recommendations before finalizing the 2020 Guidelines. The public comment period for the report is open now until Aug. 13, 2020. NCBA will be calling on its producer members to provide comments and looks forward to continued engagement as the Secretaries of USDA and HHS work to finalize the guidelines.