Tag Archives: Beef

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs designed for beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during the Fiscal Year 2021.

At the end of its September meeting, the Beef Promotion Operating Committee approved checkoff funding for a total of 13 “Authorization Requests,” also known as grant proposals, brought by nine contractors. Those nine contractors brought a total of more than $47,700,000 worth of funding requests to the BPOC, almost $8 million more than what’s available in the budget.

In the end, the BPOC approved proposals from eight national beef organizations for funding through the FY 21 Cattlemen’s Beef Board budget, as follows:
  • American Farm Bureau Foundation for Agriculture – $670,996
  • Cattlemen’s Beef Board – $1,689,915
  • Foundation for Meat and Poultry Research and Education – $646,144
  • Meat Import Council of America / Northeast Beef Promotion Initiative – $497,037
  • National Cattlemen’s Beef Association – $26,442,207
  • National Institute for Animal Agriculture – $89,466
  • North American Meat Institute – $994,068
  • United States Meat Export Federation – $8,350,170
Broken out by budget component – as outlined by the Beef Promotion and Research Act of 1985 – the Fiscal Year 2021 Plan of Work for the Cattlemen’s Beef Promotion and Research Board budget includes:
  • $9.8 million for promotion programs, including continuation of the checkoff’s consumer digital advertising program, as well as veal promotion
  • $8.9 million for research programs, focusing on a variety of critical issues, including pre- and post-harvest beef safety research, product quality research, human nutrition research and scientific affairs, market research, and beef and culinary innovations
  • $7.3 million for consumer information programs, including a Northeast public relations initiative; national consumer public relations, including nutrition-influencer relations and work with primary- and secondary-school curriculum directors nationwide to get accurate information about the beef industry into classrooms of today’s youth
  • $3.3 million for industry information programs, comprising dissemination of accurate information about the beef industry to counter misinformation from anti-beef groups and others, as well as funding for checkoff participation in a fifth annual national industrywide symposium focused on discussion and dissemination of information about antibiotic use
  • $8.4 million for foreign marketing and education in 80 countries in the following regions: ASEAN region, Caribbean, Central America/Dominican Republic, China/Hong Kong, Europe, Japan, Korea, Mexico, Middle East, Russia/Greater Russian Region, South America, Taiwan and new markets
  • $1.7 million for producer communications, which includes investor outreach using national communications and direct communications to producers and importers about checkoff results, as well as development and utilization of a publishing strategy and platform and a state beef council content hub.


“Producers drive all the decisions that the BPOC makes during these meetings,” says CBB and BPOC Chair Jared Brackett. “Cattlemen and women from across the country and importers carefully consider every proposal to determine where we should send these checkoff dollars.”

With every decision they make, Brackett says the members’ main goal is to increase beef demand. The committee consists of ten producers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils.

LINCOLN — An upcoming Nebraska Extension webinar will discuss the factors going into cow-calf producer decisions on whether to retain cattle to feedlots or keep cattle for backgrounding.

“Ownership Retention Decisions: Is the Market Willing to Pay?” will be presented on Thursday at noon by Elliott Dennis, assistant professor of livestock marketing and risk management, and Jay Parsons, professor and extension farm and ranch management specialist, both in the Department of Agricultural Economics. The presentation is supported by the USDA National Institute of Food and Agriculture.

The webinar is part of an ongoing weekly series produced by the extension Farm and Ranch Management Team in the Department of Agricultural Economics. It will be held live on Zoom for approximately one hour on Thursday, September 3rd at noon CST, including time for questions from participants.

Registration is free and can be completed at farm.unl.edu/webinars.

Nebraskans are quite creative in developing successful endeavors, particularly in times of need. With a struggling farm economy and the unknowns of the spread of viral infections, there is special emphasis on cultivating new opportunities to improve the lives of Nebraskans. Personnel with Nebraska Extension are uniquely positioned to help provide knowledge to people to cultivate these new opportunities.

Husker Harvest Days (HHD) has traditionally provided a venue for Nebraska Extension to connect with Nebraskans to discuss new developments in agriculture. Even though the face-to-face program has been cancelled, the Farm Progress Virtual Experience will provide an opportunity to learn about these developments in a number of topic areas that may be accessed at www.huskerharvestdays.com. Nebraska Extension will be participating in this program with the theme: Knowledge that Helps Cultivate Opportunities and will be accessible at the Extension website.

Nebraska Extension has created several presentation teams that will highlight topics in beef production, cover crops relative to soil health, pest management, water use issues, precision agriculture, and agriculture economic issues. In addition to these topics, lifestyle topics such as home landscapes, leadership development, rural and mental health issues, youth programs in college and career readiness and choosing University of Nebraska agriculture education programs will be presented.

Agriculture Related Presentations
Several Nebraska Extension teams will be providing knowledge to help farmers increase the efficiency of farm production.
Increasing the performance of beef cattle is essential for the farmers and ranchers of Nebraska, “The Beef State”. The Beef Systems Team will feature a discussion of reproduction and nutrition strategies. Presentations will include considerations for synchronization protocols, how to be flexible in formulating lower cost rations, and alternative systems and feed sources such as small grain silage and crop residues.
Cover crops also provide an important source of feed for livestock. In addition to providing this resource, there are a number of benefits to the use of cover crops to increase soil health; i.e. erosion reduction, weed suppression, and improved grazing. The Cover Crop/Soil Health Team will feature the use of a tabletop rainfall simulator to compare and contrast soils where best soil health management practices such as the use of cover crops, manure applications, and no-till have been used to those that have not used the practices.
The use of cover crops is also important in reducing nitrate contamination of ground water thus, maintaining the availability of high-quality water, the driver of agricultural production. The Irrigation and Water Utilization Team will provide further discussion on how producers can make water management decisions that utilize conservation practices to reduce nitrate contamination and to protect the quality of our valuable water resources.
Exploration of water management and other production techniques can best be accomplished through review of research results. On-farm research is a great way to generate valuable and relevant information to guide future management decisions specific for each farm operation. Members of the Precision Agriculture Team will share how to utilize agriculture technologies on farms to support more data driven decisions which will likely improve farm productivity, profitability, and sustainability.
Technology on sprayers is one area where there has been considerable change. The Pest Management Team will help program participants sort through the options to increase their understanding of why coverage matters in making a good pesticide application. From technologies like pulse of width modulation, selecting the appropriate nozzles, to picking the best adjuvants, Extension experts can help make sense of it all — and ensure farmers get the most effective and economical pest control.
As being discussed by many of the HHD Extension teams, the best use of essential information to make essential decisions is important for all farm operations. The Agricultural Economics Team will help wrap together many of the production team’s topics by highlighting their new website, farm.unl.edu as a hub to equip decision-makers with information for successful operations. Information will also be provided to assist farmers and ranchers with financial education and analysis through the Nebraska Strong Financial Services program and the Know Your Numbers, Know Your Options workshops.

Quality of Life Related Presentations
While knowledge of production efficiency is one of the keys for successful farms, maintenance of the quality of life and planning for the future of agriculture are also important.
The environment in which one lives can have a significant impact on quality of life. Trees are important components of the landscape around homes and farms that improve the living environment. The Community Environment Team will provide information about the benefits trees provide for the environment, wildlife, and the people that enjoy them. They will also provide tips on tree selection, planting, and maintenance.
A good living environment can help maintain a person’s outlook on life. There are additional tools that can be used to help improve this outlook. Farmers, ranchers, and everyone in the agricultural community, including their families need to be equipped with mental health resources and tools to improve wellness and reduce stress. The Rural Family Stress and Wellness Team brings together individuals from a variety of disciplines with complementary knowledge sets to help rural communities in time of need. Information on how to recognize the symptoms of stress, resources on suicide awareness and prevention, and five steps to support your well-being will be highlighted.
Good community leaders are essential to help Nebraskans navigate life, particularly in difficult times. The Nebraska LEAD Program has been developing agricultural leaders for over 38 years. The program director of the Nebraska LEAD Program will provide information that highlights the importance of developing strong leadership skills.
Learning life skills is also important for younger students. Equipping Nebraska youth with the skills needed to succeed after high school and empowering them to make decisions about their future is the primary focus of the 4-H College and Career Success Team. The team will share decision making information for youth, in grades 4 through 12, and their parents, with the greatest reach being with high school youth. Program participants will learn how to be better prepared to make higher education and career decisions which increases their ability to positively contribute to their community.
To complement this information about developing the future of young Nebraskans, the College Recruitment Team, comprised of representatives from the UNL College of Agriculture and Natural Resources (CASNR) and the Nebraska College of Technical Agriculture (NCTA), will provide information about attending education programs on the Lincoln and Curtis campuses, respectively.

Even though COVID-19 has changed how we do things this year, we have made adjustments that will allow continued education by presenting high quality information in a virtual environment. It is the hope of the Nebraska Extension, CASNR, and NCTA Husker Harvest Days teams that the information being provided will help participants increase their knowledge to help cultivate opportunities and to develop strong solutions to the diverse issues that are facing rural Nebraskans. We invite Nebraskans to participate in the Farm Progress Virtual Experience at www.huskerharvestdays.com where the typical HHD exhibitors including Nebraska Extension will be found. A direct link to Nebraska Extension topics will be available at extension.unl.edu.



On Friday, Taiwanese President Tsai-Ing-wen said the territory would soon lift restrictions on U.S. pork and beef, paving the way for an eventual free trade agreement with America. Since 2007, Taiwan has denied market access to U.S. pork raised with ractopamine, despite an overwhelming body of scientific evidence that demonstrates the safety of the feed additive. Ractopamine is widely used as a feed ingredient in global beef and pork production. It is approved for use in production by nearly 30 nations and by the CODEX Alimentarius, the international standard-setting organization. Imports of pork raised with ractopamine are accepted by 75 countries. Although ractopamine use by hog farmers is not widespread, it is an option that is safe and acceptable.

The National Pork Producers Council appreciates that Taiwan is indicating it will soon lift all non-tariff barriers to U.S. pork and is grateful for the work of U.S. Trade Representative (USTR) and the USDA to tear down barriers to U.S. pork exports all over the world. NPPC will continue to defend the right of U.S. hog farmers to use production processes and products that are safe. NPPC opposes government mandates that, with no scientific backing, dictate production practices and unnecessarily increase food prices and inhibit consumer choice.

Sasse Statement on Trade with Taiwan
U.S. Senator Ben Sasse, a long-time advocate for Nebraska trade and member of the Senate Finance Committee, issued the following statement after Taiwan’s President announced a proposal to open up Taiwan’s market to American beef and pork products.

“This is great news. Nebraska’s farmers and ranchers are among the hardest workers in the world and they deserve to sell their products across the globe. More Nebraska beef and pork are about to be served at dinner tables all across Taiwan and they will keep coming back for more.”



Brad Kooima with Kooima, Kooima & Varilek looks at the cattle market this week and the long term trade past Labor Day on this weeks Cattle Call with Susan Littlefield

  • Cash Market sees some encouragement
  • Boxed Beef prices exceed current expectations
  • Balance sheet-Short term fundamentals vs. the outlook

The Nebraska State Fair will have a different feel this year but still will showcase the youth and their livestock and static exhibits.

Brandy Schulze is the  4-H Educational Engagement Coordinator & the 4-H Livestock Superintendent for the state fair.  She explains how this year’s fair will work as youth arrive with their animals…

Showing livestock with masks is nothing new for the youth, and face masks will be worn along with additional safety measures to keep those in attendance healthy…

The full schedule for livestock can be found clicking below…


From school nutrition programs and the food we serve our nation’s service members, to the advice dieticians and physicians provide, as the cornerstone for all federal nutrition policy and guidance, the Dietary Guidelines for Americans (DGAs) impacts a large majority of consumers’ eating habits and food purchasing decisions whether they realize it or not.

The U.S. Department of Agriculture and Department of Health and Human Services are currently in the last stages of developing the 2020-2025 DGAs. On August 11, 2020, I will be delivering oral comments on behalf of the National Cattlemen’s Beef Association (NCBA), to share my perspective on the Dietary Guidelines Advisory Committee’s (DGAC) Scientific Report. As a sixth generation rancher, I’m proud of our industry’s commitment to producing a safe, affordable and nutritious protein and am excited to participate in this process because I firmly believe beef producers must lead the charge in helping consumers understand how beef can support healthier diets.

Beef provides essential nutrients identified by the DGAC as critical for health across all life’s ages and stages. Eating high-quality, complete protein foods like beef is an integral way to support metabolic health, whether you are looking to maintain your current healthy lifestyle or make improvements to your overall health. Research shows that beef can support weight loss and maintenance by boosting metabolism, controlling/curbing appetite and helping the body retain muscle while losing fat. I can speak to this firsthand because beef is my favorite health food.

After 25 years of struggling with my weight, two years ago I began my own journey to better health. Through small life changes, regular exercise, and a healthy diet, I’ve lost more than 125 pounds and built a successful business that empowers others to do the same. Beef delivers big nutrition in a small, calorie-conscious package, and it played a vital role in my own success.

The DGAs encourage consumers to take control of their diets and health. They also provide an important opportunity to educate them about the wide variety of food items that have been overlooked in the past. Today, thanks to the work of the entire beef supply chain, more than 60 percent beef cuts sold at retail are classified as lean. By naming specific cuts like sirloin steak, top round roast and 95% lean ground beef, and encouraging people to look for “loin” and “round” in the name of lean cuts, government guidelines have the ability to help consumers make good choices about their diet and clear up years of confusion in the marketplace.

Americans deserve clear, science-driven research and information that leads them to a healthier lifestyle. The science supports beef’s role in a healthy, balanced diet, and so should the 2020-2025 DGAs.  Consumers love eating beef, and it can support their journey toward a healthier diet. I believe the newest iteration of Dietary Guidelines should clearly recognize the benefits of beef and help spell out that fact that lean beef can and should be included as a healthy part of American diets.

These steps are still within reach for the beef industry, but time is running out and we need cattlemen and cattlewomen to engage in the conversation. The written public comment period on the DGAC’s Scientific Report ends on August 13, 2020 and NCBA is calling on beef producers to submit their comments for consideration. Offering your feedback is easy, simply click here to ensure your voice is heard and the benefits of beef are reinforced in the 2020-2025 Dietary Guidelines for Americans.

To learn more about Kiah’s health journey visit: www.coachkiah.com