In the latest edition of the Rural Radio Forum, we dive into the foundation of the Engler program and explore the opportunities it provides to student and alumni of the University of Nebraska - Lincoln. Featured students and alumni include: Jake Wilkins, Exact Archery Emily Herbig, MyEllement Boutique Seth Daup, Cattle Kettle Abby Miller, Pat on Tap Also featured are Program Director Tom Field and Chief Creative Officer Hailey DeMers as they highlight the accomplishments made in the program over the past decade!

In this Rural Radio Forum, we delve into the dynamic world of Name, Image, and Likeness (NIL). Join us as we explore the opportunities emerging from the evolving landscape of collegiate athletics, featuring insights from key figures such as NU Head Volleyball Coach John Cook, NU Football General Manager Sean Padden, NU Assistant Athletic Director – NIL Strategy and Governance Jonathan Bateman, and 1890 Initiative President Matt Davison. Discover how the concept of NIL has taken center stage, granting student-athletes the ability to earn income through marketing and promotional endeavors. Tune in as we unravel what this paradigm shift means for Nebraska’s athletic community and its broader impact.

The Nebraska Rural Radio Association (NRRA) explored a phenomenon known as the transfer of wealth on the Rural Radio Forum, which aired recently. The Nebraska Community Foundation (NCF) had recently conducted the 2021 Nebraska Transfer of Wealth Study, documenting that more than $100 billion in Nebraska wealth would transfer from one generation to another over the next 10 years. Over 50 years, the figure would swell to $950 billion. The 2021 study was the third of its kind and NCF had said it would be a vital tool in inspiring Nebraskans to think about their communities in bigger terms. Scenarios were driven by assumptions about the future, based on historical trends, census data, increasing agricultural land values, household income, and other key indicators. During the forum, NCF President and CEO Jeff Yost had joined the NRRA in the hour-long program to discuss the study and how endowments grow local communities. The program had also featured community leaders across the state who had achieved great success by leveraging this data and inspiring community members to leave part of their wealth to their hometowns.