Rural Radio Forum | The Transfer of Wealth: A Gamechanger for Our Hometowns

The Nebraska Rural Radio Association (NRRA) will explore a phenomenon known as the transfer of wealth on the next Rural Radio Forum, airing on radio stations across Nebraska.

The Nebraska Community Foundation (NCF) recently conducted the 2021 Nebraska Transfer of Wealth Study, documenting that more than $100 billion in Nebraska wealth will transfer from one generation to another over the next 10 years. Over 50 years, the figure swells to $950 billion.

The 2021 study is the third of its kind and NCF said it will be a vital tool in inspiring Greater Nebraskans to think about their communities in bigger terms. Scenarios are driven by assumptions about the future, based on historical trends, census data, increasing agricultural land values, household income and other key indicators.

During the upcoming forum, NCF President and CEO Jeff Yost will join the NRRA in the hour-long program to discuss the findings of the study. The program will also feature community leaders across the state who have achieved great success by leveraging this data and inspiring community members to leave part of their wealth to their hometown.

The unveiling of the study findings also marks the beginning of NCF’s Five to Thrive campaign, which urges Nebraskans to consider leaving 5% of their estate to their hometown. Giving just 5% to local charitable causes would amount to more than $5 billion in the next decade – and $47.5 billion over the next half-century, according to NCF.

Listen to the forum on these radio stations:


KNEB AM (960 AM, 100.3 FM)


2 p.m. (MT)
KOLT AM (690 AM, 101.7 FM) 11/16/21 6 p.m. (MT)
106.9 The Trail (KHYY FM, 106.9 FM)
11/16/21 7 p.m. (MT)


KRVN AM (880 AM/106.9 FM)


3 p.m.
KRVN AM (880 AM/106.9 FM) 11/25/2110 a.m.
KAMI AM (1580 AM/100,1 FM/92.7 FM)
11/21/2110 a.m.

West Point

KTIC AM (840 AM/98.3 FM/98.7 FM)


4 p.m.


104.9 Max Country (KTMX FM, 104.9 FM)


3 p.m.
KOOL Radio (1370 AM/103.5 FM/95.9 FM)11/16/21 3 p.m.