From gathering intelligence from high-level futurists and trade flow specialists to hearing from key staff in in-country in overseas markets, the U.S. Grains Council’s (USGC’s) farmer and agribusiness members looked to the future during the organization’s winter conference, held virtually this week.
The Council’s 18th International Marketing Conference and 61st Annual Membership Meeting is the 2021 version of the annual sessions bringing members together with the Council’s global staff to plan marketing strategies for U.S. grain exports. The sessions were held online to accommodate COVID-19-related restrictions – and to allow more interaction from all types of participants.
The meeting boasted 368 registrants and focused on the trade landscape and future of trade post-pandemic. It wrapped up Wednesday, clocking in more than nine hours’ worth of Advisory Team (A-Team) meetings spread over three days, during which USGC members set the course for the Council’s coming trade strategy.