Foodservice distribution company Sysco and Certified Angus Beef announced a strategic partnership aimed at promoting animal welfare and beef sustainability.
The collaboration will focus on providing Beef Quality Assurance (BQA) training and certification to 1,000 farmers and ranchers through nine training events between August 2023 and June 2024.
According to research from the National Cattlemen’s Beef Association, 70% of consumers agreed that BQA certification increased their confidence in knowing the beef they eat is safe, and 67% agreed that it increased their confidence that cattle are humanely raised.
Prior to learning about the program, 44% of consumers had positive perceptions about cattle production and that increased to 70% after learning of the BQA program.
