After hearing countless stories of bull fighters battling injury from traditional metal bells used by bull riders, 19-year bull riding veteran Nic Lica decided to do something about it. Nic used his expertise to craft the Licabell, a first of its kind bell substitute.
It is “like a bell,” in its appearance and purpose on the bull rope, and is sure to change bull riding for the better.
Learn how Nic made his way from the city to his true calling as a cowboy and entrepreneur in this week’s episode of Breaking the Barrier.
Instagram: @breakingthebarrierpod
Follow Nic and Licabell Brand on Instagram! @niclica14 @licabrand_official
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