A Nebraska feedyard was honored at the 2024 Cattle Industry Convention for its efforts in implementing Beef Quality Assurance (BQA) into its operation.
The National BQA Awards, funded in part by the Beef Checkoff, annually recognize outstanding beef and dairy producers, marketers and educators.
Adams Land & Cattle of Broken Bow, Nebraska received the 2024 BQA Feedyard award. For 50 years, the operation has been feeding cattle and they say BQA is a critical component of the company’s commitment to supplying beef consumers with a wholesome, high quality and safe product.
Adams Land & Cattle is dedicated to pursuing and implementing industry advancements and making decisions with a foundation in science-based production practices while considering animal well-being.
The company’s commitment to quality begins with employee training and every member of the staff is BQA certified.
As part of their core values, Adams Land & Cattle is committed to maintaining a good animal welfare culture and recognizes the moral and ethical obligation to uphold humane animal handling practices.