The National Pork Board launched a myth-busting campaign featuring Emmy Award-winning actor Eric Stonestreet.
Stonestreet is best known for his role in playing Cameron Tucker in the ABC sitcom “Modern Family.”
The new video series introduces consumers to the “Rural Dictionary,” which aims to redefine common pig-related idioms and phrases to showcase modern pork production.
The inaugural video, When Pigs Fly, was released earlier this week. Four subsequent videos will launch through the end of November and will include Checkoff-funded advertising support and posts from Stonestreet himself.