The Big Ten has announced its new, seven-year media rights deal with Fox, NBC and CBS that is believed to be the richest ever struck with a college sports conference. A person familiar with the contracts tells The Associated Press that the conference’s soon-to-be 16 member universities eventually will share more than $1 billion in revenue per year. Starting in 2024, when USC and UCLA join the conference, Big Ten football Saturdays will be structured similar to the NFL. That means three marquee games being carried in consecutive time slots on three different major TV networks.
“The Big Ten Conference media rights agreements are more than just dollars and deals. They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics,” Big Ten Conference Commissioner Kevin Warren said. “We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”
