DULUTH, Ga.–( BUSINESS WIRE )–AGCO (NYSE: AGCO), a worldwide manufacturer and distributor of agricultural equipment, infrastructure and precision agricultural technology, has been recognized with the Red Dot Award: Best of the Best Award in “Interaction and User Experience” category with its digital design concept, the AGCO 3D Product Advisor.
“This award is an immense honor that recognizes one of the innovative and industry-leading solutions that AGCO offers the world’s farmers,” said Eric Hansotia, chairman, president and CEO of AGCO Corporation. “Creating digital solutions that maximize value while improving long-term sustainability is essential to our producer-first strategy.”
Developed in collaboration with producers from all regions of the world, the AGCO 3D Product Advisor sets new standards in digital visualization and reduces complexity, increasing farm productivity and generating positive sustainability impacts. Partnerships with Unity Technologies and Infosys Consulting were instrumental in developing this solution.
