With the beef industry going through continuous changes and advancements, it is important cattlemen and women across the country are “in the know”, which is where the Cattlemen’s Education Series (CES) comes into play. This partnership between the National Corn Growers Association (NCGA) and the National Cattlemen’s Beef Association(NCBA) is designed to provide resources to NCBA state and breed affiliates through a grant which allows them to extend outstanding educational experiences locally. The mission of the CES is to provide cutting-edge information to beef producers that contributes to increased knowledge, profitability and sustainability.
With approximately 32 percent of the Nation’s 2018 corn crop being utilized as animal feed, this partnership is important as it promotes corn products and by-products utilized in the cattle industry.
“I understand the importance of being able to deliver a quality product for my customers,” said Missouri farmer Gary Porter. “I take pride knowing the crop I grow will end up in so many outlets.”
Porter also serves as the liaison to the National Cattlemen’s Beef Association for the National Corn Growers Association. “Our ability to produce an abundant and high-quality crop, makes corn an attractive feedstock for current and future end users.”
The recent advances in corn fractionation technology, provides the opportunity for more tailored, species specific distillers feed products, in addition to the great value that present DDGS bring today.
“As a cattle producer, I have confidence in the U.S. corn crop and the value that corn and DDGS bring to my cattle and operation,” said NCBA Vice President Jerry Bohn. “It is good to see the various partnerships from NCGA and the state corn affiliates to increase beef demand, especially exports through USMEF. NCGA also shows their commitment to cattlemen via the Cattlemen Education Series grant program that supports cutting edge education for beef producers that contributes to their increased knowledge, profitability and sustainability.”
Although the NCGA funded grant program is still young, NCBA has awarded over forty CES grants across the country. Look for upcoming CES events in your area.
Centennial, CO — Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It’s What’s For Dinner.
As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge.
Featuring Beef. It’s What’s For Dinner. on MasterChef, one of television’s most popular cooking shows, is a sure way to put beef on the forefront to millions of consumers throughout the country. When consumers are able to see easy, fun and enticing ways to incorporate beef into their next meal, they are more likely to purchase beef on their next trip to the grocery store. Being a part of this show is just one way the Beef Checkoff is dedicated to promoting beef to consumers through innovative and creative avenues.
On Friday, July 19, visit BeefItsWhatsForDinner.com to see the winning recipe, learn more about the cuts featured on the show and see other MasterChef-inspired recipes being promoted to consumers for them to share with their family and friends at their own backyard BBQs.
The National Cattlemen’s Beef Association (NCBA) today sent a letter signed by 39 of its state affiliates to U.S. Senate and House leaders urging them to support the swift ratification of the U.S.-Mexico-Canada Agreement (USMCA).
The letter to Senate Majority Leader Mitch McConnell, Senate Minority Leader Chuck Schumer, House Speaker Nancy Pelosi, and House Minority Leader Kevin McCarthy is NCBA’s latest salvo in the battle to build support for USMCA ratification, coming less than two weeks after the group launched a new media campaign to push the accord.
“American cattle producers need to maintain our unrestricted, duty-free access to markets in Canada and Mexico, and that’s exactly what USMCA would guarantee us,” said NCBA President Jennifer Houston. “Jeopardizing that access by having Congress not take action on USMCA is simply not an option for us.”
In addition to calling on Congress to quickly ratify USMCA, the letter also encouraged the Capitol Hill leaders to oppose efforts to re-instate failed policies of the past, such as mandatory country-of-origin labeling, or MCOOL.
“MCOOL was U.S. law for six years until it was repealed by Congress in 2015 to avoid $1 billion of retaliatory tariffs from Canada and Mexico that were sanctioned by the World Trade Organization (WTO),” the letter says. “The truth is MCOOL cost the U.S. beef industry hundreds of millions of dollars to implement, and the vast majority of consumers never paid attention to it. Our industry has suffered enough with this bad idea and we do not need to relive the sins of the past.”
Click here to read the full letter, and click here to view NCBA’s “Faces of USMCA” media campaign, which launched in June.
The National Cattlemen’s Beef Association (NCBA) recently launched a media campaign urging Congress to pass the U.S.-Mexico-Canada Agreement (USMCA). The campaign features personal stories from cattle and beef producers across the country who want Congress to ratify the USMCA as quickly as possible.
“The USMCA keeps the highly successful framework for U.S. beef trade in place and preserves access to two of our largest export markets,” said NCBA President Jennifer Houston. “Cattle producers need certainty with Canada and Mexico so that we can continue to build on 25 years of duty-free, unrestricted trade in North America.”
Unrestricted, duty-free trade under USMCA will continue to allow U.S. cattle and beef producers to capitalize on growing demand in lucrative markets in Canada, Mexico, and around the world. USMCA maintains science-based trade standards while rejecting failed policies of the past, like mandatory country-of-origin labeling.
The NCBA campaign will center around a new USMCA website, policy.nbca.org/usmca. Visitors to the site can click on a dynamic map to pull up state data, producer profiles, and news articles related to USMCA. The map will be updated weekly with new content and profiles.