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Denver Broncos’ stadium gets a new, temporary name | Rural Radio Network

Denver Broncos’ stadium gets a new, temporary name

Denver Broncos’ stadium gets a new, temporary name
Craig Hawkins / CC BY-ND 2.0

DENVER (AP) _ The home of the Denver Broncos will be known as Broncos Stadium at Mile High while the team continues to look for a new naming-rights sponsor.

The team announced the temporary name change Wednesday following a vote by the district that oversees the taxpayer-built stadium.

The stadium has had two naming-rights sponsors since it opened in 2001, most recently Sports Authority. Both names included a reference to the Broncos’ original stadium. The team took down large signs with Sports Authority’s name earlier this year after the company declared bankruptcy and stopped making payments.

In a statement, Broncos Chief Commercial Officer Mac Freeman said the team has had “many productive conversations” and is confident it will find the right partner.

A deal would help pay for stadium maintenance.

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