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U.S. Cattle Industry Leaders Establish Direction for Policy, Checkoff Programs | Rural Radio Network

U.S. Cattle Industry Leaders Establish Direction for Policy, Checkoff Programs

DENVER, Colo. (July 13, 2017) – More than 700 cattle industry leaders are gathering at the Cattle Industry Summer Business Meeting in Denver this week to help create direction for industry programs. The meeting runs July 13-15.

The event includes sessions of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, American National CattleWomen and National Cattlemen’s Foundation. Among the purposes of the yearly conference is to create a framework for checkoff and policy efforts on behalf of U.S. cattle producers for the 2018 fiscal year, which for NCBA and the Cattlemen’s Beef Board begins Oct. 1.

Keynote speaker at Thursday’s Opening General Session is Eric Baumgartner, executive vice president of VML, a global marketing ad agency. Baumgartner will provide insight into the advent of technologies that are changing how consumers purchase almost everything they buy, from hamburgers to vacations. General Session I is sponsored by Boehringer Ingelheim Vetmedica, Inc.

Also at the Summer Business Meeting, results from the 2016 National Beef Quality Audit are being unveiled. About every five years since 1991 the NBQA has delivered a set of guideposts and measurements for cattle producers and others to help determine quality conformance of the U.S. beef supply.

“While cattlemen and women continue to improve their operations and the beef they produce, here has been tremendous volatility in our industry over the past couple of years,” said Craig Uden, a beef producer from Nebraska and NCBA president. “To maximize their success cattle producers need to understand not only the impact of their own operations but everything in the world that affects how they do business today.”

Joint Committees and Subcommittees will meet on Thursday and Friday to develop proposals for 2018 checkoff-funded research, education and promotion programs. Also on Friday NCBA policy committees will meet to determine priorities and discuss strategies for 2018. The NCBA Board will hold its board meeting on Saturday. The meeting of the Cattlemen’s Beef Board will take place on Friday, July 14.

“Cattlemen and women from across the country are taking time out of their busy lives to help make decisions that will have an impact on the direction our industry takes,” said Uden. “Meetings like this are a testament to the unselfish dedication these individuals have for the future of the beef cattle industry.”

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