WICHITA, Kan., Nov. 12, 2018 /PRNewswire/ — Americans consume approximately 46 million turkeys at Thanksgiving, according to the National Turkey Federation (NTF). With Thanksgiving earlier than normal, most people will have their Thanksgiving turkey in hand by the end of this week – less than one week before the big day, according to leading turkey brand Honeysuckle White®.
Many factors come into play when choosing the best turkey for a family – frozen vs fresh, schedules, size, recipe specs – and now, families can even make their decision based on how and where the bird was raised! This Thanksgiving, Honeysuckle White is expanding its traceable turkey program, allowing more consumers to trace their holiday turkey back to the family farm where it was raised.
Honeysuckle White traceable turkeys will also be available, in a limited quantity, for consumers across the country to purchase on Amazon.com. In addition, the HelloFresh Thanksgiving box will exclusively carry non-traceable Honeysuckle White turkeys. For those celebrating Friendsgiving, Honeysuckle White offers a variety of products including the new Turketta – a boneless turkey breast roast, seasoned and wrapped in bacon – which requires no preparation and cooks in less than 90-minutes.
More than 200,000 traceable turkeys from Honeysuckle White are available to consumers at 3,500 retail stores across the Midwest and several other markets this Thanksgiving and holiday season, as Americans consume about 22 million whole turkeys at Christmas as well.
Through a simple text or by entering an on-package code at HoneysuckleWhite.com, consumers can trace their turkey back to the family farm, access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer. By using a blockchain solution, the traceable turkey program meets the consumer desire for more information about what they are feeding their family.
Consumer demand for increased food transparency is growing, including where food comes from. A November 2017 survey revealed that 88 percent of consumers agree that brands need to be transparent in their food production, and 80 percent of consumers even specify that at Thanksgiving, it is important for their turkey to be raised by a family farmer*.
Honeysuckle White is a Cargill brand that works exclusively with independent family farmers, and it is the first major turkey brand to use a blockchain solution to connect consumers with the family farm where the bird was raised. Including Honeysuckle White products, Cargill sells about 25 percent of whole turkeys in the U.S.