Reebok will begin making shoes from corn and organic cotton later this year. The initiative is an effort to create more sustainable products. A Reebok spokesperson says: “Reebok is trying to clean up the entire life cycle of shoe making.” Reebok says the sole of the new shoe will be made with petroleum-free, non-toxic industrial-grown corn, while the body of the shoe will be made with 100 percent organic cotton.
The line is part of the company’s Corn + Cotton initiative. Both the cotton and corn in Reebok’s new shoes are compostable and that by composting the shoes after use, the compost can become part of the soil to grow new materials for the next “range of shoes.” Currently, most shoes are made with oil-based plastics. Both Nike and Adidas have similar initiatives to create sustainable and recyclable shoes.